Home > Speakers >

Clive "Max" Maxfield

Clive "Max" Maxfield received his B.Sc. in Control Engineering from Sheffield Hallam University in England in 1980. He began his career as a designer of central processing units (CPUs) for mainframe computers. Over the years, Max has designed all sorts of interesting "stuff" from silicon chips to circuit boards and brainwave amplifiers to Steampunk Prognostication Engines (don't ask). He has also been at the forefront of electronic design automation (EDA) for more than 30 years. Max moved to America in 1990. Max's numerous technical articles have appeared in a wide variety of electronics and computing magazines, and he has held contributing editor and executive editor positions for many of these publications.

Not Your Grandmother's Embedded Systems

Available in 31 days, 20 hours and 25 minutes

Since this is a conference about embedded systems, and assuming most of the attendees have something to do with developing these systems, one might think there is some level of expectation that everyone taking part could agree on a definition as to exactly what is (and isn’t) an embedded system. Ah, if only life were so simple.

In this wide-ranging presentation, Max will first rend the veils asunder and make you look at embedded systems from a new perspective. Next, he will briefly consider the evolution of embedded systems leading to today’s state-of-the-art embedded technologies. Finally, he will cogitate, contemplate, and ruminate as to where we are headed in embedded space (where no one can hear you scream).

Max warns that participants will be leaping from topic to topic with the agility of young mountain goats, so he strongly recommends that attendees dress appropriately.

Go to Session

What the FAQ is an FPGA (2020)

Status: Available Now

A lot of people design embedded systems. Some of them are the hardware design engineers who create the boards. Others are the software developers who program the boards. The one thing that most of them have in common (apart from mutual distrust of each other) is that they predominantly use microcontrollers (MCUs) as the primary processing element in their designs.

Most of them have heard of FPGAs, but all they typically know is that these devices can be programmed to perform different functions -- they don't know how. Similarly, most of them have heard about languages like Verilog and VHDL, but all they typically know is that FPGA designers use these languages to capture the design -- they don't know how these hardware description languages (HDLs) differ from programming languages like C/C++.

In this presentation, engineer, writer, and communicator Max The Magnificent (a legend in his own lunchtime) will rend the veils asunder and reveal all. Max says that we will be leaping from topic to topic with the agility of young mountain goats, so he urges attendees to dress appropriately.

Go to Session

Live Discussion - What the FAQ is an FPGA (2020)

Status: Available Now

This is your chance to chat with Max about FPGA's, Embedded Systems, Artificial Intelligence, Science Fiction, and any of your other burning questions.

Go to Session